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CUNY Institute for Virtual Enterprise

One Bernard Baruch Way (55 Lexington Ave. Suit 2-140).
New York, NY 10010

P: 646-312-4790
F: 646-312-4781

Summer 2012 Faculty Development Seminar


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Integrating Innovation and Entrepreneurship Experiences into Non-Business Courses

The Virtual Enterprise Summer 2012 Faculty Development Seminar
Friday, June 1st and Saturday, June 2nd -- New York City, NY.

Seminar Mission

The "Strategy for American Innovation," issued by the White House, calls on the nation's colleges to prepare graduates to innovate in the workplace and thereby contribute to the nation's economic growth. Regardless of whether a graduate has majored in the arts, sciences or business, he or she will seek employment in a workplace that prizes those who can work with others and think creatively. Many such graduates will become "intrapreneurs" who lead project teams and development efforts within existing firms or entrepreneurs who create new products and businesses.

Virtual Enterprise (VE) is a series of modular activities and events through which students in classrooms of any discipline develop realistic, commercially viable projects. It is an active-learning pedagogical framework that blurs the lines between business and the underlying disciplines as students take a holistic view of their firm, learning what is required to be successful. Soft skills are integral to these processes. Since the exercises are student-led, and products/services are student-conceptualized and dynamic, learners are continually engaged in problem identification and problem solving.

This seminar will present the Virtual Enterprise pedagogy and how it can be integrated into classrooms of any discipline. The ideal participants are college faculty members and workforce grant writers who are seeking a method of infusing business-readiness and entrepreneurship skills into program proposals. Seasoned implementers of Virtual Enterprise are invited to give short talks.

Venue and Participant Registration

The seminar will be held in Manhattan, New York City at:
The Field Center for Entrepreneurship | CUNY Baruch College
Vertical Campus, Room 2-140 | 55 Lexington Avenue
(corner of E24th Street and Lexington)

Dates: Friday, June 1st (12:00pm 5:00pm) and Saturday, June 2nd, 2012 (9:00am 3:00pm)
Cost: free for participants from accredited institutions of higher learning.
Contact: Edgar E. Troudt
Deadline: May 20, 2012

Call for Presentations

We invite experienced VE implementers to give 10-minute talks at the seminar. Those interested in doing so should submit proposals and if they wish, may also send four-page conference papers or 10-minute YouTube videos. We prefer in-person talks but will consider those given via remote conference technology. Talks should be given on one of the following topics:

  • The most and least innovative VE businesses that my students created and managed and how I supported them throughout the experience.
  • The most innovative VE group exercise that I developed and what my students learned from it.
  • The VE events that had the largest impact on my students and their struggle to prepare.
  • The biggest challenge I faced in adopting VE for the first time and how I overcame it.
  • What I tell my colleagues about VE to encourage them to try the pedagogy.
  • How my interactions with other VE instructors improved my VE classes.

Submissions of 500 word abstracts are due by Wednesday, April 25th and may be submitted via the conference website. Presenters will be notified by May 1st as to their time-slot at the seminar.

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